Why does my competitor show up on Google and I don’t?

Usually because your competitor has signals Google trusts and you don’t yet. That typically means a claimed Google Business Profile, a website with your location and services clearly stated, consistent contact details across the web, and customer reviews. Google ranks businesses on relevance, distance, and prominence — and without a website or optimised profile, you’re missing the signals that earn visibility. The good news: these are all fixable, and closing the gap is often quicker than owners expect.