What is local SEO and do I need it?

Local SEO is the practice of helping your business appear when nearby customers search for what you offer. It covers your Google Business Profile, consistent name-address-phone details across the web, location-relevant website content, and reviews. If you serve customers in a specific area, you need it — it’s how you show up in “near me” searches and the Google map pack. Without local SEO, even a good website can stay invisible to the exact local customers you most want to reach.