Can I just use Google Business Profile instead of a website?

For a very small, single-location business, a Google Business Profile alone can work — it shows your hours, phone, reviews, and map pin, and many customers need nothing more. But it’s limited: you can’t fully control the content, explain your services in depth, capture bookings, or rank for searches beyond your name. A website and a Business Profile work best together — the profile gets you found on Maps, the website earns the click and closes the sale.