Why is my website so slow and does it matter?

It matters a lot — slow websites lose visitors and rank lower in Google. Most people abandon a page that takes more than a few seconds to load, so speed directly affects how many enquiries you get. Slowness usually comes from heavy images, bloated builders, outdated code, or cheap hosting. Google also uses speed as a ranking factor, so a slow site is both harder to find and quicker to lose visitors. A fast, lightweight site fixes both problems at once.