How many customers am I losing by not having a website?

It’s impossible to name an exact number, but the loss is real and ongoing. Every day, people search for businesses like yours — and without a website, you don’t appear for most of those searches. Studies consistently show the majority of consumers research online before choosing a local business, and many won’t consider one they can’t find or verify online. The customers you lose are invisible to you: they never call, so you never know they were looking.